{"id":3911,"date":"2026-10-06T20:54:40","date_gmt":"2026-10-06T20:54:40","guid":{"rendered":"https:\/\/www.seonet.com.ar\/blog\/?p=3911"},"modified":"2026-10-07T21:22:40","modified_gmt":"2026-10-07T21:22:40","slug":"calculadora-cac","status":"publish","type":"post","link":"https:\/\/www.seonet.com.ar\/blog\/calculadora-cac","title":{"rendered":"Calculadora CAC \u2013 Costo de Adquisici\u00f3n de Clientes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Saber el costo de tu producto es importante \u00a1y saber el costo de adquirir clientes tambi\u00e9n! Todo hace a la rentabilidad de tu negocio: us\u00e1 nuestra <strong>calculadora CAC GRATIS<\/strong> y conoc\u00e9 el valor real de tus clientes.<\/span><\/p>\n<!-- CODIGO CALCULADORA -->\r\n<div class=\"snt-cac-box\">\r\n<style>\r\n.snt-cac-box {\r\n  max-width: 700px;\r\n  margin: 32px auto;\r\n  padding: 28px 24px;\r\n  background: #FFFFFF;\r\n  border: 2px solid #D3DBFC;\r\n  border-radius: 12px;\r\n  font-family: Arial, Helvetica, sans-serif;\r\n}\r\n.snt-cac-box .snt-cac-title {\r\n  color: #1D48EF;\r\n  font-size: 22px;\r\n  font-weight: 700;\r\n  margin: 0 0 20px 0;\r\n  text-align: center;\r\n  line-height: 1.3;\r\n}\r\n.snt-cac-box .snt-cac-field {\r\n  margin-bottom: 16px;\r\n}\r\n.snt-cac-box .snt-cac-label {\r\n  display: block;\r\n  color: #1D48EF;\r\n  font-size: 14px;\r\n  font-weight: 700;\r\n  margin-bottom: 6px;\r\n}\r\n.snt-cac-box .snt-cac-input {\r\n  width: 100%;\r\n  box-sizing: border-box;\r\n  padding: 12px 14px;\r\n  font-size: 16px;\r\n  border: 2px solid #D3DBFC;\r\n  border-radius: 8px;\r\n  color: #1D48EF;\r\n  background: #FFFFFF;\r\n  outline: none;\r\n}\r\n.snt-cac-box .snt-cac-input:focus {\r\n  border-color: #6EC7F5;\r\n}\r\n.snt-cac-box .snt-cac-btn {\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  width: 100%;\r\n  text-align: center;\r\n  background: #1D48EF;\r\n  color: #FFFFFF !important;\r\n  text-decoration: none !important;\r\n  text-transform: uppercase;\r\n  font-weight: 700;\r\n  font-size: 15px;\r\n  letter-spacing: 0.5px;\r\n  padding: 14px 32px;\r\n  border-radius: 8px;\r\n  border: none;\r\n  cursor: pointer;\r\n  margin-top: 8px;\r\n  transition: background 0.25s ease, transform 0.15s ease;\r\n}\r\n.snt-cac-box .snt-cac-btn:hover {\r\n  background: #933BE7;\r\n  transform: translateY(-2px);\r\n}\r\n.snt-cac-box .snt-cac-result {\r\n  display: none;\r\n  margin-top: 22px;\r\n  padding: 20px;\r\n  background: #D3DBFC;\r\n  border-radius: 8px;\r\n  text-align: center;\r\n}\r\n.snt-cac-box .snt-cac-result-label {\r\n  color: #1D48EF;\r\n  font-size: 14px;\r\n  font-weight: 700;\r\n  text-transform: uppercase;\r\n  margin: 0 0 6px 0;\r\n}\r\n.snt-cac-box .snt-cac-result-value {\r\n  color: #1D48EF;\r\n  font-size: 32px;\r\n  font-weight: 700;\r\n  margin: 0;\r\n}\r\n.snt-cac-box .snt-cac-result-sub {\r\n  color: #933BE7;\r\n  font-size: 14px;\r\n  font-weight: 700;\r\n  margin: 8px 0 0 0;\r\n}\r\n.snt-cac-box .snt-cac-error {\r\n  display: none;\r\n  color: #933BE7;\r\n  font-size: 13px;\r\n  font-weight: 700;\r\n  margin-top: 10px;\r\n  text-align: center;\r\n}\r\n<\/style>\r\n<p class=\"snt-cac-title\">Calculadora de CAC<\/p>\r\n<div class=\"snt-cac-field\"><label class=\"snt-cac-label\" for=\"snt-cac-inversion\">Inversi\u00f3n total en marketing y ventas ($)<\/label>\r\n<input id=\"snt-cac-inversion\" class=\"snt-cac-input\" min=\"0\" step=\"any\" type=\"number\" placeholder=\"Ej: 5000\" \/><\/div>\r\n<div class=\"snt-cac-field\"><label class=\"snt-cac-label\" for=\"snt-cac-clientes\">Clientes nuevos adquiridos<\/label>\r\n<input id=\"snt-cac-clientes\" class=\"snt-cac-input\" min=\"0\" step=\"any\" type=\"number\" placeholder=\"Ej: 50\" \/><\/div>\r\n<button id=\"snt-cac-btn\" class=\"snt-cac-btn\" type=\"button\">Calcular CAC<\/button>\r\n<p id=\"snt-cac-error\" class=\"snt-cac-error\"><\/p>\r\n<div id=\"snt-cac-resultado\" class=\"snt-cac-result\">\r\n<p class=\"snt-cac-result-label\">CAC<\/p>\r\n<p id=\"snt-cac-valor\" class=\"snt-cac-result-value\">$0<\/p>\r\n<p id=\"snt-cac-subtexto\" class=\"snt-cac-result-sub\"><\/p>\r\n<\/div>\r\n<script>\r\n(function () {\r\n  var box = document.currentScript ? document.currentScript.closest('.snt-cac-box') : document.querySelector('.snt-cac-box');\r\n  if (!box) { return; }\r\n\r\n  var inInv  = box.querySelector('#snt-cac-inversion');\r\n  var inCli  = box.querySelector('#snt-cac-clientes');\r\n  var btn    = box.querySelector('#snt-cac-btn');\r\n  var err    = box.querySelector('#snt-cac-error');\r\n  var res    = box.querySelector('#snt-cac-resultado');\r\n  var valor  = box.querySelector('#snt-cac-valor');\r\n  var sub    = box.querySelector('#snt-cac-subtexto');\r\n\r\n  function money(n) {\r\n    return '$' + n.toLocaleString('es-AR', { minimumFractionDigits: 2, maximumFractionDigits: 2 });\r\n  }\r\n\r\n  function showError(msg) {\r\n    res.style.display = 'none';\r\n    err.textContent = msg;\r\n    err.style.display = 'block';\r\n  }\r\n\r\n  function calcular() {\r\n    err.style.display = 'none';\r\n    var inversion = parseFloat(inInv.value);\r\n    var clientes  = parseFloat(inCli.value);\r\n\r\n    if (isNaN(inversion) || isNaN(clientes)) {\r\n      showError('Complet\u00e1 los dos campos para calcular el CAC.');\r\n      return;\r\n    }\r\n    if (inversion < 0) {\r\n      showError('La inversi\u00f3n no puede ser negativa.');\r\n      return;\r\n    }\r\n    if (clientes <= 0) {\r\n      showError('Los clientes nuevos tienen que ser m\u00e1s de 0.');\r\n      return;\r\n    }\r\n\r\n    var cac = inversion \/ clientes;\r\n    valor.textContent = money(cac);\r\n    sub.textContent = 'Cada cliente nuevo te cost\u00f3 ' + money(cac) + ' (' + money(inversion) + ' \/ ' + clientes.toLocaleString('es-AR') + ' clientes).';\r\n    res.style.display = 'block';\r\n  }\r\n\r\n  btn.addEventListener('click', calcular);\r\n  [inInv, inCli].forEach(function (el) {\r\n    el.addEventListener('keydown', function (e) {\r\n      if (e.key === 'Enter') { calcular(); }\r\n    });\r\n  });\r\n})();\r\n<\/script>\r\n<\/div>\r\n\r\n\r\n<!-- CTA GRAFICO -->\r\n<div class=\"snt-cac-cta-box\">\r\n<style>\r\n.snt-cac-cta-box {\r\n  max-width: 700px;\r\n  margin: 32px auto;\r\n  padding: 28px 24px;\r\n  background: #1D48EF;\r\n  border: 2px solid #D3DBFC;\r\n  border-radius: 12px;\r\n  text-align: center;\r\n  font-family: Arial, Helvetica, sans-serif;\r\n}\r\n.snt-cac-cta-box .snt-cac-cta-title {\r\n  color: #FFFFFF;\r\n  font-size: 22px;\r\n  font-weight: 700;\r\n  margin: 0 0 8px 0;\r\n  line-height: 1.3;\r\n}\r\n.snt-cac-cta-box .snt-cac-cta-subtitle {\r\n  color: #FFFFFF;\r\n  font-size: 16px;\r\n  font-weight: 400;\r\n  margin: 0 0 20px 0;\r\n  line-height: 1.4;\r\n}\r\n.snt-cac-cta-box .snt-cac-cta-btn {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  text-align: center;\r\n  background: #FFFFFF;\r\n  color: #1D48EF !important;\r\n  text-decoration: none !important;\r\n  text-transform: uppercase;\r\n  font-weight: 700;\r\n  font-size: 15px;\r\n  letter-spacing: 0.5px;\r\n  padding: 14px 32px;\r\n  border-radius: 8px;\r\n  border: none;\r\n  cursor: pointer;\r\n  transition: background 0.25s ease, transform 0.15s ease;\r\n}\r\n.snt-cac-cta-box .snt-cac-cta-btn:hover {\r\n  background: #D3DBFC;\r\n  transform: translateY(-2px);\r\n}\r\n<\/style>\r\n<p class=\"snt-cac-cta-title\">\u00bfSab\u00e9s cu\u00e1nto est\u00e1s pagando por adquirir un cliente?<\/p>\r\n<p class=\"snt-cac-cta-subtitle\">\u00a1Hagamos las cuentas y optimicemos tu inversi\u00f3n en marketing!<\/p>\r\n<a class=\"snt-cac-cta-btn\" href=\"https:\/\/www.seonet.com.ar\/contacto-seonet.php\" target=\"_blank\" rel=\"noopener\">HABL\u00c1 CON NUESTROS EXPERTOS<\/a>\r\n<\/div>\n<h2>\u00bfC\u00f3mo usar nuestra Calculadora de CAC?<\/h2>\n<p>Segu\u00ed este paso a paso para saber el CAC de una campa\u00f1a, una estrategia de marketing o de tu negocio en general:<\/p>\n<p style=\"padding-left: 120px;\"><span style=\"font-weight: 400;\">1.Eleg\u00ed el periodo que vas a analizar.<\/span><\/p>\n<p style=\"padding-left: 120px;\"><span style=\"font-weight: 400;\">2. Sum\u00e1 todas las inversiones en marketing y ventas de ese periodo.<\/span><\/p>\n<p style=\"padding-left: 120px;\"><span style=\"font-weight: 400;\">3. Complet\u00e1 el campo \u201c<strong>Inversi\u00f3n total en marketing y ventas<\/strong>\u201d.<\/span><\/p>\n<p style=\"padding-left: 120px;\"><span style=\"font-weight: 400;\">4. Busc\u00e1 el total de clientes nuevos en el mismo lapso de tiempo.<\/span><\/p>\n<p style=\"padding-left: 120px;\"><span style=\"font-weight: 400;\">5. Complet\u00e1 el campo \u201c<strong>Clientes nuevos adquiridos<\/strong>\u201d.<\/span><\/p>\n<p style=\"padding-left: 120px;\"><span style=\"font-weight: 400;\">6. Hac\u00e9 clic en &#8220;<strong>CALCULAR ROAS<\/strong>&#8220;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El resultado te indicar\u00e1 el costo en $ por cada nuevo cliente adquirido.<\/span><\/p>\n<blockquote><p><strong><span style=\"font-size: 16px;\">F\u00f3rmula para calcular el Costo por Cliente<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">CAC = Inversi\u00f3n total en marketing y ventas \/ N\u00famero de clientes adquiridos<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ejemplo<\/strong>: si invertiste US$500 en una campa\u00f1a de anuncios y adquiriste 10 nuevos clientes, el CAC es de US$50.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>C\u00e1lculo<\/strong>: <\/span><span style=\"font-weight: 400;\">US$500 \u00f7 10 clientes = US$50 por cliente adquirido<\/span><\/p><\/blockquote>\n<h2>\u00bfQu\u00e9 gastos de marketing y ventas se consideran para calcular el CAC?<\/h2>\n<p><span style=\"font-weight: 400;\">Para calcular el CAC, pod\u00e9s considerar estos gastos de marketing y ventas:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Publicidad digital: <a href=\"https:\/\/www.seonet.com.ar\/blog\/que-es-google-ads-y-para-que-sirve-guia-actualizada\">Google Ads<\/a>, Meta Ads, LinkedIn Ads, TikTok Ads, etc.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Publicidad tradicional: televisi\u00f3n, radio, prensa y v\u00eda p\u00fablica.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Salarios y cargas sociales del equipo de marketing.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Salarios y cargas sociales del equipo de ventas.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Comisiones y bonos vinculados a nuevas ventas.<\/span><\/li>\n<li>Honorarios de agencias de marketing, consultores y freelancers.<\/li>\n<li>Creaci\u00f3n de contenidos: art\u00edculos, videos, ebooks, piezas gr\u00e1ficas, etc.<\/li>\n<li>SEO y posicionamiento org\u00e1nico.<\/li>\n<li>Herramientas, IA y software de marketing: CRM, <a href=\"https:\/\/www.seonet.com.ar\/blog\/que-es-email-marketing-y-por-que-lo-necesito\">email marketing<\/a>, automatizaci\u00f3n y anal\u00edtica.<\/li>\n<li>Eventos, ferias y conferencias destinadas a captar clientes.<\/li>\n<li>Materiales comerciales: cat\u00e1logos, presentaciones, folletos y muestras.<\/li>\n<li>Promociones y descuentos utilizados espec\u00edficamente para adquirir nuevos clientes.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>CAC, CPS y CPA: diferentes m\u00e9tricas para tener en cuenta<\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>M\u00e9trica<\/b><\/td>\n<td><b>Qu\u00e9 mide<\/b><\/td>\n<td><b>F\u00f3rmula<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>CAC<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Cu\u00e1nto cuesta adquirir un <\/span><b>nuevo cliente<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Inversi\u00f3n \u00f7 Clientes nuevos<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>CPS<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Cu\u00e1nto cuesta generar una <\/span><b>venta<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Inversi\u00f3n \u00f7 Ventas<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>CPA<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Cu\u00e1nto cuesta conseguir una <\/span><b>acci\u00f3n\/conversi\u00f3n<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Inversi\u00f3n \u00f7 Conversiones<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u00bfPara qu\u00e9 sirve el c\u00e1lculo del CAC?<\/h2>\n<p><span style=\"font-weight: 400;\">El CAC es la m\u00e9trica que necesit\u00e1s conocer para tener claro cu\u00e1nto te cuesta en promedio adquirir un nuevo cliente. Este valor es importante para:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Evaluar la rentabilidad<\/strong> de tu negocio.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Medir la eficacia<\/strong> de las acciones de marketing y ventas.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Definir el presupuesto<\/strong> que asign\u00e1s a la adquisici\u00f3n.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Comparar diferentes canales<\/strong> (Google Ads, Meta Ads, Email marketing, etc.) y elegir el m\u00e1s rentable.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Evaluar con el LTV<\/strong> y saber si una adquisici\u00f3n es rentable.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Valores CAC seg\u00fan sectores<\/h2>\n<p><span style=\"font-weight: 400;\">No existe un CAC bueno o malo ya que el costo depende del mercado, el valor de los tickets y otros aspectos del negocio. Estos son los <strong>valores promedio<\/strong> que se utilizan como referencia:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Sector<\/b><\/td>\n<td><b>CAC promedio de referencia<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ecommerce B2C<\/span><\/td>\n<td><span style=\"font-weight: 400;\">US$66<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Servicios de salud<\/span><\/td>\n<td><span style=\"font-weight: 400;\">US$148<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Servicios financieros B2C<\/span><\/td>\n<td><span style=\"font-weight: 400;\">US$160<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Automotriz<\/span><\/td>\n<td><span style=\"font-weight: 400;\">US$206<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hoteles y resorts<\/span><\/td>\n<td><span style=\"font-weight: 400;\">US$228<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">B2B SaaS<\/span><\/td>\n<td><span style=\"font-weight: 400;\">US$239<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Construcci\u00f3n B2B<\/span><\/td>\n<td><span style=\"font-weight: 400;\">US$281<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ciberseguridad<\/span><\/td>\n<td><span style=\"font-weight: 400;\">US$387<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Medical devices B2B<\/span><\/td>\n<td><span style=\"font-weight: 400;\">US$565<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Servicios financieros B2B<\/span><\/td>\n<td><span style=\"font-weight: 400;\">US$784<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"> Fuente: HubSpot<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Tip: Para determinar el valor ideal para tu negocio, lo mejor es relacionar CAC con LTV (Valor de vida del cliente). La referencia habitual y saludable se considera 3:1, mientras que con 1:1 est\u00e1s perdiendo dinero.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Preguntas frecuentes sobre el c\u00e1lculo del Costo por Adquisici\u00f3n de Clientes<\/h2>\n<h3>\u00bfQu\u00e9 es CAC?<\/h3>\n<p><span style=\"font-weight: 400;\">CAC es el costo de adquisi\u00f3n de clientes. Es lo que gast\u00e1s en marketing y ventas para conseguir clientes nuevos para tu negocio.<\/span><\/p>\n<h3>\u00bfCu\u00e1l es la diferencia entre CAC y CPA?<\/h3>\n<p><span style=\"font-weight: 400;\">CAC es la m\u00e9trica que te dice cu\u00e1nto necesit\u00e1s invertir para conseguir un nuevo cliente, mientras que CPA (Costo por adquisici\u00f3n) se usa para calcular cuanto gast\u00e1s para cualquier tipo de adquisici\u00f3n \u2013 que puede no ser una venta \u2013 como suscripciones, descargas o un pedido de presupuesto.<\/span><\/p>\n<h3>\u00bfCu\u00e1l es la diferencia entre Costo por Venta (CPS) y CAC?<\/h3>\n<p><span style=\"font-weight: 400;\">El CPS se usa para saber cu\u00e1nto te cuesta generar cada venta independientemente si es un cliente recurrente o nuevo. El CAC se utiliza para calcular cu\u00e1nto necesit\u00e1s invertir en promedio para adquirir un cliente nuevo.<\/span><\/p>\n<h3>\u00bfEs posible reducir el valor del CAC?<\/h3>\n<p><span style=\"font-weight: 400;\">Si. Con acciones como mejorar la segmentaci\u00f3n de campa\u00f1as, optimizar la tasa de conversi\u00f3n y aumentar la relevancia de la estrategia de SEO como canal org\u00e1nico de adquisici\u00f3n.<\/span><\/p>\n<h3>\u00bfCu\u00e1nto hay que invertir en marketing para lograr un CAC rentable?<\/h3>\n<p><span style=\"font-weight: 400;\">No existe un presupuesto fijo. El objetivo es que la inversi\u00f3n en marketing guarde una relaci\u00f3n sana con lo que ese cliente te dejar\u00e1 durante toda su relaci\u00f3n comercial (ratio 3:1). S\u00f3lo se eval\u00faa gastar m\u00e1s si est\u00e1s construyendo una marca o ampliando tu mercado.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saber el costo de tu producto es importante \u00a1y saber el costo de adquirir clientes tambi\u00e9n! Todo hace a la rentabilidad de tu negocio: us\u00e1 nuestra calculadora CAC GRATIS y conoc\u00e9 el valor real de tus clientes. \u00bfC\u00f3mo usar nuestra Calculadora de CAC? Segu\u00ed este paso a paso para saber el CAC de una campa\u00f1a, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calculadora CAC - Costo por Adquisici\u00f3n de Clientes - Seonet<\/title>\n<meta name=\"description\" content=\"Con nuestra calculadora CAC podr\u00e1s saber cu\u00e1nto te cost\u00f3 adquirir cada cliente. \u00a1Es gratis y no necesit\u00e1s reg\u00edstrate!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seonet.com.ar\/blog\/calculadora-cac\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calculadora CAC - Costo por Adquisici\u00f3n de Clientes - Seonet\" \/>\n<meta property=\"og:description\" content=\"Con nuestra calculadora CAC podr\u00e1s saber cu\u00e1nto te cost\u00f3 adquirir cada cliente. \u00a1Es gratis y no necesit\u00e1s reg\u00edstrate!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seonet.com.ar\/blog\/calculadora-cac\" \/>\n<meta property=\"og:site_name\" content=\"Blog Seonet\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-06T20:54:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T21:22:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seonet.com.ar\/blog\/wp-content\/uploads\/2026\/09\/calculadora-CAC-costo-por-adquisicion-de-clientes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ing. 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