{"id":3007,"date":"2023-09-08T05:18:49","date_gmt":"2023-09-08T05:18:49","guid":{"rendered":"https:\/\/seonet.com.ar\/blog\/digital-fundraising-para-ongs"},"modified":"2025-05-27T12:49:01","modified_gmt":"2025-05-27T12:49:01","slug":"digital-fundraising-para-ongs","status":"publish","type":"post","link":"https:\/\/www.seonet.com.ar\/blog\/digital-fundraising-para-ongs","title":{"rendered":"Las 10 Mejores Estrategias de Digital Fundraising para ONGs"},"content":{"rendered":"<p><span style=\\\"font-weight: 400;\\\">El <\/span><b>digital fundraising<\/b><span style=\\\"font-weight: 400;\\\">, o recaudaci\u00f3n de fondos en l\u00ednea, ha evolucionado r\u00e1pidamente en los \u00faltimos a\u00f1os y es m\u00e1s relevante que nunca en 2023.\u00a0<\/span><\/p>\n<p><span style=\\\"font-weight: 400;\\\">Las organizaciones no gubernamentales (ONGs) buscan activamente nuevas formas de recaudar fondos en el mundo digital para avanzar en sus causas.\u00a0<\/span><\/p>\n<p><span style=\\\"font-weight: 400;\\\">Hoy te mostramos las <\/span><b>10 mejores estrategias de Digital Fundraising para ONGs<\/b><span style=\\\"font-weight: 400;\\\">, destacando las tendencias actualizadas que dominan este terreno.<\/span><\/p>\n<h2><span style=\\\"font-weight: 400;\\\">Pero antes: breve historia del digital fundraising<\/span><\/h2>\n<p><span style=\\\"font-weight: 400;\\\">El concepto de <\/span><b>recaudaci\u00f3n de fondos online<\/b><span style=\\\"font-weight: 400;\\\"> ha recorrido un largo camino desde sus inicios en la d\u00e9cada de 1990. Lo que sol\u00eda ser un simple bot\u00f3n de \\&#8221;donar\\&#8221; en sitios web ha evolucionado hacia un campo sofisticado que abarca desde el <\/span><b>crowdfunding<\/b><span style=\\\"font-weight: 400;\\\"> hasta las campa\u00f1as en redes sociales.\u00a0<\/span><\/p>\n<p><span style=\\\"font-weight: 400;\\\">En la actualidad, el digital fundraising es esencial para el \u00e9xito de las ONGs, ya que permite llegar a un p\u00fablico m\u00e1s amplio y diverso.<\/span><\/p>\n<p><span style=\\\"font-weight: 400;\\\">A continuaci\u00f3n, algunos datos estad\u00edsticos relevantes sobre la actualidad:\u00a0<\/span><\/p>\n<ul>\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Seg\u00fan el informe de GlobalGiving sobre el Estado de la Filantrop\u00eda Online, las donaciones online representaron el 13.4% del total de las donaciones caritativas en 2022, y esta cifra sigue creciendo.<\/span><\/li>\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">El 63% de los donantes online prefiere donar a trav\u00e9s de p\u00e1ginas web optimizadas para dispositivos m\u00f3viles, lo que destaca la importancia de la accesibilidad m\u00f3vil en estas estrategias.<\/span><\/li>\n<\/ul>\n<p><span style=\\\"font-weight: 400;\\\">Contar con el apoyo de una <\/span><b>agencia de marketing especializada en captaci\u00f3n de fondos<\/b><span style=\\\"font-weight: 400;\\\"> es esencial. Estas agencias comprenden las complejidades del digital fundraising y pueden dise\u00f1ar estrategias efectivas que maximicen el impacto de las ONGs.\u00a0<\/span><\/p>\n<h2><span style=\\\"font-weight: 400;\\\">Las 10 tendencias de digital fundraising en 2023<\/span><\/h2>\n<h3><span style=\\\"font-weight: 400;\\\">1. Social Fundraising en Plataformas Emergentes<\/span><\/h3>\n<p><span style=\\\"font-weight: 400;\\\">El Social Fundraising, o recaudaci\u00f3n de fondos a trav\u00e9s de plataformas sociales, est\u00e1 en auge.\u00a0<\/span><\/p>\n<p><span style=\\\"font-weight: 400;\\\">Las ONGs est\u00e1n aprovechando plataformas como TikTok e Instagram para llegar a nuevos donantes y crear conciencia sobre sus causas. Estas plataformas ofrecen herramientas de donaci\u00f3n integradas y audiencias comprometidas.<\/span><\/p>\n<h3><span style=\\\"font-weight: 400;\\\">2. Automatizaci\u00f3n de Marketing para Fundraising<\/span><\/h3>\n<p><span style=\\\"font-weight: 400;\\\">La automatizaci\u00f3n de marketing permite a las ONGs personalizar sus mensajes y llegar a los donantes adecuados en el momento m\u00e1s oportuno. Las herramientas de automatizaci\u00f3n facilitan el seguimiento de donantes, el env\u00edo de correos electr\u00f3nicos personalizados y la gesti\u00f3n eficiente de campa\u00f1as.<\/span><\/p>\n<h3><span style=\\\"font-weight: 400;\\\">3. Realidad Aumentada (AR) y Realidad Virtual (VR)<\/span><\/h3>\n<p><span style=\\\"font-weight: 400;\\\">La AR y la VR se utilizan para sumergir a los donantes en las experiencias de las ONGs.\u00a0<\/span><\/p>\n<p><span style=\\\"font-weight: 400;\\\">Las visitas virtuales a proyectos y campa\u00f1as de AR interactivas pueden inspirar donaciones significativas al brindar una conexi\u00f3n m\u00e1s profunda con las causas.<\/span><\/p>\n<h3><span style=\\\"font-weight: 400;\\\">4. Estrategias de Storytelling Multimedia<\/span><\/h3>\n<p><span style=\\\"font-weight: 400;\\\">El storytelling sigue siendo crucial en el Digital Fundraising, pero ahora se combina con multimedia. Los videos, podcasts y gr\u00e1ficos interactivos ayudan a las ONGs a contar sus historias de manera m\u00e1s impactante y atractiva.<\/span><\/p>\n<h3><span style=\\\"font-weight: 400;\\\">5. \u201cMicrodonaciones\u201d y Crowdfunding Continuo<\/span><\/h3>\n<p><span style=\\\"font-weight: 400;\\\">Las microdonaciones y el crowdfunding continuo permiten a las ONGs recaudar fondos de manera sostenible a trav\u00e9s de peque\u00f1as contribuciones de un gran n\u00famero de personas. Muchos influenciadores digitales ejecutan este tipo de acciones a trav\u00e9s de sus redes sociales, como es el famoso caso de Santiago Maratea, influencer Argentino. Plataformas como Patreon y GoFundMe son ideales para esta estrategia.<\/span><\/p>\n<h3><span style=\\\"font-weight: 400;\\\">6. Estrategias de Influencer Marketing<\/span><\/h3>\n<p><span style=\\\"font-weight: 400;\\\">En conexi\u00f3n con el ejemplo anterior, colaborar con influencers relevantes en las redes sociales puede amplificar el alcance de las ONGs y aumentar la confianza de los donantes. Los influencers pueden promover campa\u00f1as de recaudaci\u00f3n de fondos de manera aut\u00e9ntica y efectiva y suelen ser grandes aliados de las causas e historias que respaldan estas organizaciones.<\/span><\/p>\n<h3><span style=\\\"font-weight: 400;\\\">7. Donaciones en Criptomonedas<\/span><\/h3>\n<p><span style=\\\"font-weight: 400;\\\">Las donaciones en criptomonedas est\u00e1n en aumento. Aceptar Bitcoin y otras criptomonedas puede atraer a una base de donantes m\u00e1s diversa y ofrecer beneficios fiscales atractivos. Es fundamental comprender c\u00f3mo funcionan estos activos para interactuar con ellos y abrir nuevos canales de captaci\u00f3n de fondos.<\/span><\/p>\n<h3><span style=\\\"font-weight: 400;\\\">8. Personalizaci\u00f3n a Gran Escala<\/span><\/h3>\n<p><span style=\\\"font-weight: 400;\\\">La personalizaci\u00f3n masiva mediante el uso de datos y an\u00e1lisis avanzados permite a las ONGs adaptar sus estrategias de recaudaci\u00f3n de fondos para satisfacer las necesidades y preferencias individuales de los donantes.<\/span><\/p>\n<h3><span style=\\\"font-weight: 400;\\\">9. Comercio Social y Programas de Recompensas<\/span><\/h3>\n<p><span style=\\\"font-weight: 400;\\\">Algunas ONGs est\u00e1n adoptando modelos de comercio social, donde una parte de las compras online se destina a causas ben\u00e9ficas. Los programas de recompensas y lealtad tambi\u00e9n est\u00e1n ganando terreno, incentivando la continuidad de las donaciones.<\/span><\/p>\n<h3><span style=\\\"font-weight: 400;\\\">10. Colaboraciones Estrat\u00e9gicas<\/span><\/h3>\n<p><span style=\\\"font-weight: 400;\\\">Las ONGs est\u00e1n formando alianzas estrat\u00e9gicas con empresas y otras organizaciones para impulsar iniciativas conjuntas de digital fundraising. Estas colaboraciones pueden ampliar el alcance y los recursos disponibles.<\/span><\/p>\n<h2><span style=\\\"font-weight: 400;\\\">Las dificultades de las ONGs para recaudar fondos<\/span><\/h2>\n<p><span style=\\\"font-weight: 400;\\\">Aunque las organizaciones no gubernamentales desempe\u00f1an un papel crucial en la promoci\u00f3n del bienestar social y la resoluci\u00f3n de problemas globales, a menudo enfrentan desaf\u00edos considerables al tratar de recaudar fondos para sus causas.\u00a0<\/span><\/p>\n<p><span style=\\\"font-weight: 400;\\\">Esto puede dificultar su capacidad para llevar a cabo proyectos significativos y afectar su alcance. Algunos motivos son:<\/span><\/p>\n<ul>\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Competencia en el Espacio Sin Fines de Lucro<\/span><\/li>\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Volatilidad Econ\u00f3mica y Pol\u00edtica<\/span><\/li>\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Falta de Conciencia y Comprensi\u00f3n<\/span><\/li>\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Dependencia de Fuentes de Financiamiento Limitadas<\/span><\/li>\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Desaf\u00edos en la Comunicaci\u00f3n Efectiva<\/span><\/li>\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Falta de Recursos Internos<\/span><\/li>\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Cambios en las Preferencias de Donaci\u00f3n<\/span><\/li>\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Falta de Medici\u00f3n de Impacto Transparente<\/span><\/li>\n<\/ul>\n<p><span style=\\\"font-weight: 400;\\\">En conclusi\u00f3n, el digital fundraising es un campo en constante evoluci\u00f3n, y estas tendencias ofrecen oportunidades de crecimiento muy interesantes.\u00a0<\/span><\/p>\n<p><span style=\\\"font-weight: 400;\\\">Al abrazar estas estrategias y contar con el apoyo de una <\/span><b>agencia de marketing especializada<\/b><span style=\\\"font-weight: 400;\\\">, las organizaciones pueden alcanzar nuevos niveles de \u00e9xito en la recaudaci\u00f3n de fondos y avanzar en sus valiosas causas en el mundo digital.\u00a0<\/span><\/p>\n<p><span style=\\\"font-weight: 400;\\\">En Seonet contamos con amplia trayectoria en estrategias espec\u00edficas de captaci\u00f3n de fondos para ONGs. El futuro del fundraising es digital, y el momento de aprovecharlo es ahora.<\/span><\/p>\n<p><span style=\\\"font-weight: 400;\\\">Para obtener asesoramiento te invitamos a <\/span><a href=\"https:\/\/www.seonet.com.ar\/contacto-seonet.php\"><span style=\\\"font-weight: 400;\\\">comunicarte con nosotros<\/span><\/a><span style=\\\"font-weight: 400;\\\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El digital fundraising, o recaudaci\u00f3n de fondos en l\u00ednea, ha evolucionado r\u00e1pidamente en los \u00faltimos a\u00f1os y es m\u00e1s relevante que nunca en 2023.\u00a0 Las organizaciones no gubernamentales (ONGs) buscan activamente nuevas formas de recaudar fondos en el mundo digital para avanzar en sus causas.\u00a0 Hoy te mostramos las 10 mejores estrategias de Digital Fundraising [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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