{"id":158,"date":"2021-02-15T20:46:20","date_gmt":"2021-02-15T20:46:20","guid":{"rendered":"https:\/\/seonet.com.ar\/blog\/que-es-el-cpa"},"modified":"2025-05-24T17:09:32","modified_gmt":"2025-05-24T17:09:32","slug":"que-es-el-cpa","status":"publish","type":"post","link":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa","title":{"rendered":"\u00bfQu\u00e9 es el CPA y C\u00f3mo se Utiliza en el Marketing Digital?"},"content":{"rendered":"

El marketing digital<\/strong><\/a> es un universo de siglas construidas a partir de conceptos en ingl\u00e9s, que pueden marear a quienes no pertenecen a la profesi\u00f3n o desconocen el vocabulario.<\/p>\n

En este art\u00edculo, prometemos no marearte y que al terminar de leerlo tengas muy claro qu\u00e9 es CPA en marketing. Adem\u00e1s, veremos otras siglas relacionadas a m\u00e9todos de pago para anuncios online. Tom\u00e1 nota y prest\u00e1 atenci\u00f3n. Lo haremos muy sencillo:<\/p>\n

CPA: costo por adquisici\u00f3n<\/h2>\n

El CPA es una m\u00e9trica que te permitir\u00e1 conocer cu\u00e1nto invert\u00eds por cada cliente nuevo adquirido. Los datos que arroja este \u00edndice son generales, pero facilitan un n\u00famero simple de visualizar que te dar\u00e1 el puntapi\u00e9 para redireccionar tus objetivos en caso de que esto sea necesario.<\/p>\n

Existen otras m\u00e9tricas dentro del marketing digital que te dejar\u00e1n analizar insights m\u00e1s profundos sobre tus clientes y un panorama m\u00e1s preciso de lo que ocurre con tu campa\u00f1a minuto a minuto. Por ejemplo:<\/p>\n

    \n
  • CLV: customer lifetime value (valor de vida de un cliente, para saber los ingresos exactos que nos representa un cliente durante todo su trayecto comercial).<\/li>\n
  • ROAS: return on ad spend (es lo mismo que ROI, retorno de inversi\u00f3n, solo que espec\u00edficamente vinculado a las ganancias en anuncios online).<\/li>\n<\/ul>\n

    Pero prometimos no marearte. Si lo que busc\u00e1s es un paneo sencillo y accesible sobre c\u00f3mo evolucionan tus campa\u00f1as y cu\u00e1l es el costo por cada cliente adquirido, el CPA ser\u00e1 tu mejor amigo.<\/p>\n

    \u00bfC\u00f3mo se calcula el CPA?<\/h2>\n

    La f\u00f3rmula que deber\u00edas aplicar es muy simple:<\/p>\n

      \n
    • CPA = Inversi\u00f3n \/ Cantidad de clientes adquiridos<\/li>\n<\/ul>\n

      Ve\u00e1moslo en un ejemplo concreto:<\/p>\n

        \n
      • Si invertimos $30.000 en una campa\u00f1a de un mes en Google Ads y conseguimos 20 leads (clientes potenciales que se interesaron en tu anuncio), nuestro CPA ser\u00eda de $1.500.<\/li>\n<\/ul>\n

        O si preferimos analizarlo al rev\u00e9s:<\/p>\n

          \n
        • Por cada $1.500 invertidos estar\u00edamos sumando 1 nuevo lead a nuestra campa\u00f1a.<\/li>\n<\/ul>\n

          Pero\u2026 \u00bfC\u00f3mo saber si esto es bueno o malo? A continuaci\u00f3n te lo explicamos.<\/p>\n

          Los par\u00e1metros ideales para un CPA exitoso<\/h2>\n

          Lo que deber\u00edas tener claro es que cuanto m\u00e1s bajo sea tu CPA\u2026 \u00a1Mejor! Significa que est\u00e1s pagando la adquisici\u00f3n de tus clientes m\u00e1s barato.<\/p>\n

          Revisar el CPA es una forma de saber si es necesario realizar ajustes en la optimizaci\u00f3n de tu campa\u00f1a y de poder medir su evoluci\u00f3n.<\/p>\n

          Retomando el ejemplo anterior, si al mes siguiente de analizar tu CPA \u00e9ste baja de $1.500 a $700, esto significa que tu campa\u00f1a est\u00e1 mejorando los resultados y que por lo tanto, la misma inversi\u00f3n sostenida en el tiempo comienza a generar un retorno mayor.<\/p>\n

          Es por eso que en las estrategias de marketing digital solemos trabajar con los llamados \u201cCPA objetivos\u201d<\/p>\n

          \u00bfQu\u00e9 es un CPA objetivo?<\/h2>\n

          Es un costo por adquisici\u00f3n previamente establecido al cual intentaremos llegar con la campa\u00f1a. Luego de un an\u00e1lisis de los recursos disponibles y las metas a futuro, es posible establecer cu\u00e1nto se desear\u00eda pagar por cada cliente y dirigir los esfuerzos en esa direcci\u00f3n.<\/p>\n

          En Google Ads existen las llamadas estrategias de puja, que pueden ajustarse de forma manual o establecerse autom\u00e1ticamente. De esta forma, si determin\u00e1s un CPA objetivo anticipadamente, lograr\u00e1s conseguir tantos clientes como tu presupuesto te lo permita y sin excederte.<\/p>\n

          Adem\u00e1s del CPA, existen otros modos de puja relacionados a objetivos preestablecidos para distribuir el presupuesto, siendo usual la elecci\u00f3n de un CPC m\u00e1ximo y la configuraci\u00f3n de la puja para maximizar la cantidad de clics recibidos, independientemente de las conversiones que estos generen.<\/p>\n

          En conclusi\u00f3n\u2026<\/h3>\n

          El CPA es un aliado para controlar tu campa\u00f1a de marketing digital sin ser un experto en la materia. Es f\u00e1cil de leer y te permite acceder a un panorama global del rendimiento de tus inversiones.<\/p>\n

          Record\u00e1: se trata del costo por cada cliente adquirido en funci\u00f3n del presupuesto invertido. Y cuanto m\u00e1s bajo sea este n\u00famero, m\u00e1s rentable estar\u00e1 resultando tu campa\u00f1a.<\/p>\n

          \u00a1Esperamos haber sido tan claros como lo prometimos! Pero si ten\u00e9s dudas, estaremos felices de asesorarte.<\/p>\n","protected":false},"excerpt":{"rendered":"

          El marketing digital es un universo de siglas construidas a partir de conceptos en ingl\u00e9s, que pueden marear a quienes no pertenecen a la profesi\u00f3n o desconocen el vocabulario. En este art\u00edculo, prometemos no marearte y que al terminar de leerlo tengas muy claro qu\u00e9 es CPA en marketing. Adem\u00e1s, veremos otras siglas relacionadas a […]<\/p>\n","protected":false},"author":2,"featured_media":159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\n\u00bfQu\u00e9 es el CPA y C\u00f3mo se Utiliza en el Marketing Digital? | SEOnet<\/title>\n<meta name=\"description\" content=\"El CPA o costo por adquisici\u00f3n es una m\u00e9trica que te permitir\u00e1 conocer cu\u00e1nto invert\u00eds por cada cliente nuevo adquirido. Las mejores t\u00e9cnicas para optimizar tu CPA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el CPA y C\u00f3mo se Utiliza en el Marketing Digital? | SEOnet\" \/>\n<meta property=\"og:description\" content=\"El CPA o costo por adquisici\u00f3n es una m\u00e9trica que te permitir\u00e1 conocer cu\u00e1nto invert\u00eds por cada cliente nuevo adquirido. Las mejores t\u00e9cnicas para optimizar tu CPA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa\" \/>\n<meta property=\"og:site_name\" content=\"Blog Seonet\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-15T20:46:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-24T17:09:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seonet.com.ar\/blog\/wp-content\/uploads\/2021\/03\/que-es-el-cpa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"994\" \/>\n\t<meta property=\"og:image:height\" content=\"571\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ing. Pablo M. Suarez Pablo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ing. Pablo M. Suarez Pablo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/que-es-el-cpa#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/que-es-el-cpa\"},\"author\":{\"name\":\"Ing. Pablo M. Suarez Pablo\",\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/#\\\/schema\\\/person\\\/e9ab6858b517479d6fdc5fb048ed4b32\"},\"headline\":\"\u00bfQu\u00e9 es el CPA y C\u00f3mo se Utiliza en el Marketing Digital?\",\"datePublished\":\"2021-02-15T20:46:20+00:00\",\"dateModified\":\"2025-05-24T17:09:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/que-es-el-cpa\"},\"wordCount\":728,\"publisher\":{\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/que-es-el-cpa#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/que-es-el-cpa.jpg\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/que-es-el-cpa\",\"url\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/que-es-el-cpa\",\"name\":\"\u00bfQu\u00e9 es el CPA y C\u00f3mo se Utiliza en el Marketing Digital? | SEOnet\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/que-es-el-cpa#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/que-es-el-cpa#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/que-es-el-cpa.jpg\",\"datePublished\":\"2021-02-15T20:46:20+00:00\",\"dateModified\":\"2025-05-24T17:09:32+00:00\",\"description\":\"El CPA o costo por adquisici\u00f3n es una m\u00e9trica que te permitir\u00e1 conocer cu\u00e1nto invert\u00eds por cada cliente nuevo adquirido. Las mejores t\u00e9cnicas para optimizar tu CPA.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/que-es-el-cpa#breadcrumb\"},\"inLanguage\":\"es-AR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/que-es-el-cpa\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/que-es-el-cpa#primaryimage\",\"url\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/que-es-el-cpa.jpg\",\"contentUrl\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/que-es-el-cpa.jpg\",\"width\":994,\"height\":571},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/que-es-el-cpa#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es el CPA y C\u00f3mo se Utiliza en el Marketing Digital?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/\",\"name\":\"Blog Seonet\",\"description\":\"Blog de Marketing Digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-AR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/#organization\",\"name\":\"Blog Seonet\",\"url\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/cropped-logo-seonet.png\",\"contentUrl\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/cropped-logo-seonet.png\",\"width\":400,\"height\":74,\"caption\":\"Blog Seonet\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.seonet.com.ar\\\/blog\\\/#\\\/schema\\\/person\\\/e9ab6858b517479d6fdc5fb048ed4b32\",\"name\":\"Ing. Pablo M. Suarez Pablo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d3e82b0d88d1a793d1a7be8125098cf5fd19756014abc16e6a808ce9bf918e5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d3e82b0d88d1a793d1a7be8125098cf5fd19756014abc16e6a808ce9bf918e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d3e82b0d88d1a793d1a7be8125098cf5fd19756014abc16e6a808ce9bf918e5?s=96&d=mm&r=g\",\"caption\":\"Ing. Pablo M. Suarez Pablo\"},\"description\":\"Pablo Suarez es ingeniero en inform\u00e1tica, conferencista y consultor en marketing digital. Pablo fund\u00f3 SEOnet, agencia digital que ha sido reconocida por Google con el premio internacional \u201cExcelencia en campa\u00f1as de b\u00fasqueda\u201d. Actualmente se desempe\u00f1a como CEO de SEOnet, su misi\u00f3n es ayudar a empresas de todo el mundo a triunfar en internet.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el CPA y C\u00f3mo se Utiliza en el Marketing Digital? | SEOnet","description":"El CPA o costo por adquisici\u00f3n es una m\u00e9trica que te permitir\u00e1 conocer cu\u00e1nto invert\u00eds por cada cliente nuevo adquirido. Las mejores t\u00e9cnicas para optimizar tu CPA.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el CPA y C\u00f3mo se Utiliza en el Marketing Digital? | SEOnet","og_description":"El CPA o costo por adquisici\u00f3n es una m\u00e9trica que te permitir\u00e1 conocer cu\u00e1nto invert\u00eds por cada cliente nuevo adquirido. Las mejores t\u00e9cnicas para optimizar tu CPA.","og_url":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa","og_site_name":"Blog Seonet","article_published_time":"2021-02-15T20:46:20+00:00","article_modified_time":"2025-05-24T17:09:32+00:00","og_image":[{"width":994,"height":571,"url":"https:\/\/www.seonet.com.ar\/blog\/wp-content\/uploads\/2021\/03\/que-es-el-cpa.jpg","type":"image\/jpeg"}],"author":"Ing. Pablo M. Suarez Pablo","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ing. Pablo M. Suarez Pablo","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa#article","isPartOf":{"@id":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa"},"author":{"name":"Ing. Pablo M. Suarez Pablo","@id":"https:\/\/www.seonet.com.ar\/blog\/#\/schema\/person\/e9ab6858b517479d6fdc5fb048ed4b32"},"headline":"\u00bfQu\u00e9 es el CPA y C\u00f3mo se Utiliza en el Marketing Digital?","datePublished":"2021-02-15T20:46:20+00:00","dateModified":"2025-05-24T17:09:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa"},"wordCount":728,"publisher":{"@id":"https:\/\/www.seonet.com.ar\/blog\/#organization"},"image":{"@id":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa#primaryimage"},"thumbnailUrl":"https:\/\/www.seonet.com.ar\/blog\/wp-content\/uploads\/2021\/03\/que-es-el-cpa.jpg","articleSection":["Marketing Digital"],"inLanguage":"es-AR"},{"@type":"WebPage","@id":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa","url":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa","name":"\u00bfQu\u00e9 es el CPA y C\u00f3mo se Utiliza en el Marketing Digital? | SEOnet","isPartOf":{"@id":"https:\/\/www.seonet.com.ar\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa#primaryimage"},"image":{"@id":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa#primaryimage"},"thumbnailUrl":"https:\/\/www.seonet.com.ar\/blog\/wp-content\/uploads\/2021\/03\/que-es-el-cpa.jpg","datePublished":"2021-02-15T20:46:20+00:00","dateModified":"2025-05-24T17:09:32+00:00","description":"El CPA o costo por adquisici\u00f3n es una m\u00e9trica que te permitir\u00e1 conocer cu\u00e1nto invert\u00eds por cada cliente nuevo adquirido. Las mejores t\u00e9cnicas para optimizar tu CPA.","breadcrumb":{"@id":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa#breadcrumb"},"inLanguage":"es-AR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa"]}]},{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa#primaryimage","url":"https:\/\/www.seonet.com.ar\/blog\/wp-content\/uploads\/2021\/03\/que-es-el-cpa.jpg","contentUrl":"https:\/\/www.seonet.com.ar\/blog\/wp-content\/uploads\/2021\/03\/que-es-el-cpa.jpg","width":994,"height":571},{"@type":"BreadcrumbList","@id":"https:\/\/www.seonet.com.ar\/blog\/que-es-el-cpa#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.seonet.com.ar\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el CPA y C\u00f3mo se Utiliza en el Marketing Digital?"}]},{"@type":"WebSite","@id":"https:\/\/www.seonet.com.ar\/blog\/#website","url":"https:\/\/www.seonet.com.ar\/blog\/","name":"Blog Seonet","description":"Blog de Marketing Digital","publisher":{"@id":"https:\/\/www.seonet.com.ar\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.seonet.com.ar\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-AR"},{"@type":"Organization","@id":"https:\/\/www.seonet.com.ar\/blog\/#organization","name":"Blog Seonet","url":"https:\/\/www.seonet.com.ar\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/www.seonet.com.ar\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.seonet.com.ar\/blog\/wp-content\/uploads\/2025\/02\/cropped-logo-seonet.png","contentUrl":"https:\/\/www.seonet.com.ar\/blog\/wp-content\/uploads\/2025\/02\/cropped-logo-seonet.png","width":400,"height":74,"caption":"Blog Seonet"},"image":{"@id":"https:\/\/www.seonet.com.ar\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.seonet.com.ar\/blog\/#\/schema\/person\/e9ab6858b517479d6fdc5fb048ed4b32","name":"Ing. Pablo M. Suarez Pablo","image":{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/secure.gravatar.com\/avatar\/7d3e82b0d88d1a793d1a7be8125098cf5fd19756014abc16e6a808ce9bf918e5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d3e82b0d88d1a793d1a7be8125098cf5fd19756014abc16e6a808ce9bf918e5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7d3e82b0d88d1a793d1a7be8125098cf5fd19756014abc16e6a808ce9bf918e5?s=96&d=mm&r=g","caption":"Ing. Pablo M. Suarez Pablo"},"description":"Pablo Suarez es ingeniero en inform\u00e1tica, conferencista y consultor en marketing digital. Pablo fund\u00f3 SEOnet, agencia digital que ha sido reconocida por Google con el premio internacional \u201cExcelencia en campa\u00f1as de b\u00fasqueda\u201d. Actualmente se desempe\u00f1a como CEO de SEOnet, su misi\u00f3n es ayudar a empresas de todo el mundo a triunfar en internet."}]}},"_links":{"self":[{"href":"https:\/\/www.seonet.com.ar\/blog\/wp-json\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seonet.com.ar\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seonet.com.ar\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seonet.com.ar\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seonet.com.ar\/blog\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":1,"href":"https:\/\/www.seonet.com.ar\/blog\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"predecessor-version":[{"id":3175,"href":"https:\/\/www.seonet.com.ar\/blog\/wp-json\/wp\/v2\/posts\/158\/revisions\/3175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seonet.com.ar\/blog\/wp-json\/wp\/v2\/media\/159"}],"wp:attachment":[{"href":"https:\/\/www.seonet.com.ar\/blog\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seonet.com.ar\/blog\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seonet.com.ar\/blog\/wp-json\/wp\/v2\/tags?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}